Reynolds and Reynolds
Dealer News
Volume 2 | 2010
All Articles    
You may have noticed we've changed the name of your Reynolds Consulting newsletter. We're reshaping it to be a more valuable tool for you, and we wanted the name to reflect that. Fuel Results aims to deliver relevant content that helps you reach your goals. We're also working to make it more streamlined and easier to navigate. So take a minute to look around.
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How accurate is your customer name file? Could it be costing you money? Dave Close with Reynolds Consulting Services shares the questions you should ask and what processes you can start putting in place to make your name file work for you.
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Marketing vehicles to your service customers is easier when you create a personalized dealership experience. In recent issues, Jeff Silverman discussed a simple program to motivate your service employees and introduced an incentive plan for your service customers. This time, he reinforces the need for a solid foundation for your customer relationships.
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Set your dealership up for success and learn best practices that can help make your Internet Department more effective. Matt Clark shares with you his ideas to turn Internet leads into showroom prospects.
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Reynolds Consulting Services, one of the most skilled and knowledgeable consulting groups in the automotive industry, offers dealers a fresh perspective on common challenges. Experience proven results from over 25 unique process improvement projects, specially designed to focus on specific departments and drive results for your dealership.

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