Reynolds and Reynolds
Dealer News
Volume 1 | 2010
All Articles
Maximize Your Used Vehicle Department Profitability
10 Steps to Cure Used Vehicle Aging Problems
Communicate to Fuel Results
Marketing New Cars to Service Customers: Part 2
Maximize Your Used Vehicle Department Profitability
By Tom Wittkamp

It's no secret that used vehicle sales are becoming an increasingly important profit center for dealerships today. However, the success of your pre-owned vehicle department depends on using solid data to drive stocking decisions and defined processes to market and control inventory. Reynolds' new Used Vehicle Management solution will provide the tools to make fact-based stocking decisions. Reynolds Consulting Services can help you institute a set of best practice processes designed to drive used vehicle sales.

When you purchase the new Used Vehicle Management solution, our consultants will work on-site with your staff to help your dealership:
  • Achieve trade appraisal completeness, accuracy, and process compliance.
  • Improve trade appraisal success, which will help you sell more vehicles.
  • Expedite used vehicle buying and selling decisions through the use of an optimal inventory model.
  • Achieve an effective inventory mix – "Stock what sells and dump what doesn't."
Once you have implemented quality appraisal and stocking processes, our consultants can help you drive even greater success with additional on-site visits, designed to:
  • Implement an effective aging policy and pricing strategy.
  • Drive inventory turn practices that maximize gross profit potential.
  • Maximize used vehicle profitability through best practice reconditioning, lot management, and vehicle locator processes.
This combination of technology and process, ingrained in your staff by seasoned consultants, will provide your dealership with a foundation for success designed to drive used vehicle profitability.

Tom is an instructional designer for Reynolds Consulting Services; with over 30 years of experience in education and 6 years of instructional design in the automotive industry.
What's New

Find out how the industry's leading Retail Management System will ignite your future. Reynolds Consulting Services will also be available to discuss your dealership business goals for 2010. Visit Reynolds at NADA, booth #2543.

Who We Are
Reynolds Consulting Services, one of the most skilled and knowledgeable consulting groups in the automotive industry, offers dealers a fresh perspective on common challenges. Experience proven results from over 25 unique process improvement projects, specially designed to focus on specific departments and drive results for your dealership.

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Phone - 866.850.8194 option 2
E-mail - consulting@reyrey.com