Reynolds and Reynolds
Dealer News
Volume 2 | 2010
Printer-friendly PDF
Send to a Friend
All Articles Fixed Operations Variable Operations    
All Articles
Moffitt Automotive's Strategy for Growing Fixed Operations
Your Most Valuable Asset
4 Ways to Make the Most of Every Deal in F&I
Tips and Tricks: Make F&I Menus Work Harder for You
7 Techniques to Master One-to-One Marketing
System Upkeep: Gain Service Upsell Opportunities
Tips and Tricks: ERA Executable 4750 Enhanced With Search
System Upkeep: Clearing Dirty Core Inventory
Moffitt Automotive's Strategy for Growing Fixed Operations
By Michael Guy, Parts and Service Director

Do you want to grow your business, or do you want the same old same old? You have to look at your technology if you want to grow.

Even in a difficult economy, we've seen continuous customer-pay growth in our fixed operations by prioritizing two areas: accurate pricing and appointment scheduling.

Accurate Pricing
Accurate pricing helps us show our customers we value them and their time. As a result, our CSI scores have greatly improved. Our customers know in advance:
  • Exactly how much they are going to pay - we can build to-the-penny estimates while they're at home on the couch.
    • Watch how Service Price Guides can increase profits by reducing misquotes in your service department.
  • If they will be able to get in right away - we know when the necessary parts are in stock without checking with the parts department.
Now we are seeing our customer-pay CSI scores higher than warranty scores. I believe this has a lot to do with the way we're using Service Price Guides.

Appointment Scheduling
We're seeing an increase in appointment show rate with our improved process. We:
  • Set a customer's next appointment right away, just like the dentist, by using ERA's next appointment feature.
  • Build the estimate for that appointment with Service Price Guides.
  • E-mail the information to the customer through ConsumerReach.
Customers appreciate receiving the estimate ahead of time because they can budget for the service. There's no sticker shock.

Having the right priorities, tools, and processes has made it possible for us to grow, even in this challenging economy.

Michael Guy is the parts and service director at Moffitt Automotive in Bossier City, Louisiana.

Have a story to tell?

If you want your best practices or success stories to be featured in an upcoming issue, e-mail us at fuel@reyrey.com.
Top It Off  

Tell us what
you think!

If you have any ideas, suggestions, or other feedback for the newsletter, e-mail us at fuel@reyrey.com.

Are You Protecting Your Data?

Secure system data is important to all of us. Explore a new area of our Web site to learn more about Reynolds' commitment to protecting your data.

Click Your Pic @ CarLocate.com


Dynero Lee won the Click Your Pic @ CarLocate.com photo contest with the above submission. The contest drove nationwide brand awareness and saw over 60,000 votes!

Watch a video on how we’re working to drive leads for you with our marketing initiatives.

Reynolds University Session of the Month

April’s Session of the Month, "Introduction to Advanced Reporting 2.0 and Creating Personalized Dashboard," will show you the basics of Advanced Reporting 2.0 navigation. You will also learn how to create and modify a Sidebar Dashboard.

To learn more, log on to RU Online and click Session of the Month along the right side.
Copyright © 2012 The Reynolds and Reynolds Company. All rights reserved.       Privacy Policy       Legal Notices       Contact Us