Reynolds and Reynolds
Dealer News
Volume 1 | 2010
All Articles
Bill Harris Auto Center Makes Digital Marketing Work
Communicate to Fuel Results
Your Data, Your Way
Winning the Share War
New Year = New Attitude
New Year = New Attitude
By Trey Hiers

Unlike those pesky New Year's resolutions I make every year but don't always keep, I actually enjoy fulfilling the business planning goals I set.

Have you thought about your coming year? Certainly the speed of economic recovery has to be factored in to what you plan to achieve. But don't just tread water until that magical moment when “the experts” tell us things are ok.

With the right planning, you could use this time to build strength for the future. Why not start by prioritizing your business objectives? Begin the critical conversations that lead to those “Aha!” moments that pave the road to your 2010 growth plan.

The annual NADA Convention provides a great opportunity to have these discussions. Stop by the Reynolds booth where we can help you start thinking about and planning around your business priorities. We can show you how to make your goals reality by winning the Share War and beginning the evolution of your ERA system.

I look forward to seeing you at the show and wish you all the best for a tremendous 2010!

Trey Hiers is the vice president of corporate marketing at Reynolds and Reynolds.
What's New

Find out how the industry's leading Retail Management System will ignite your future to win the market share war. Visit Reynolds at NADA, booth #2543.

Recognizing and Reducing
Risk in the Year Ahead

Compliance in F&I is an absolute necessity for protecting your dealership and your bottom line. Find out which regulations you should focus on now, practical steps to reduce risk, and some of the legislation on the horizon. Terry O'Loughlin, director of compliance at Reynolds, has authored an issue paper to help guide you through the year ahead.

View the issue paper.

Reynolds University Session of the Month

February's interactive Session of the Month, "Creating and Managing Schedules," will show you how to create prospecting and sold customer follow-up schedules as well as other related service and client care schedules in Contact Management.

To learn more, log on to RU Online and click on Session of the Month along the right side.