Looking to impress customers shopping for a used vehicle? Try putting a vehicle portfolio in every car on your lot. As soon as the customer expresses interest in a vehicle, open the door and hand them the folder. They’ll instantly be put at ease about the condition of the vehicle, because they’ll see you’ve taken steps to make it ready for them to drive home! Each portfolio should include:
- Copy of the book value – take control of negotiations right from the start.
- Vehicle History Report – impress customers by providing one up front.
- Vehicle Report Card – show you’ve thoroughly inspected the vehicle to gain trust.
- Latest RO or a service record – prove you’ve worked to increase value.
- Service schedule – give them all the info they need to keep their ride in top shape.
- Coupons – add whatever incentives you’re running.
Build trust with your used vehicle customers by providing the information they want up front. These simple tips can help increase the value of your used vehicles and improve the perception of your sales staff to your customers.
